MagHugg logo

Hold your drink AND your phone.
One hand.

The MagHugg brand hub. Logos, colors, type, voice, and every official file. Grab what you need and get back to it.

Browse & Download Assets
02 · Palette

Color

Hi-Viz Chartreuse brings the loud. Deep Navy holds it down. Blue and Pink are accents, used sparingly. Click any swatch to copy its hex value.

Hi-Viz Chartreuse HEX #D7DF37 · RGB 215 / 223 / 55 Logo fill, CTAs, accents. Navy text on top, never white. COPIED ✓
Deep Navy HEX #161340 · RGB 22 / 19 / 64 Logo outline, backgrounds, headlines. COPIED ✓
Splash Blue HEX #76C4D6 · RGB 118 / 196 / 214 Alternate logo fill, secondary accents. COPIED ✓
Hot Pink HEX #E83793 · RGB 232 / 55 / 147 Pop accents, kickers, seasonal drops. COPIED ✓
Warm White HEX #F8F7F6 · RGB 248 / 247 / 246 Page backgrounds, light surfaces. COPIED ✓
Charcoal HEX #1F2937 · RGB 31 / 41 / 55 Body text, dark UI elements. COPIED ✓
Neoprene Core 8

The approved sleeve colors for production. One color per SKU. Click to copy.

Midnight Navy#0F2847 ✓
Classic Black#1A1A1A ✓
Sage Green#A8C686 ✓
Burgundy#722A2A ✓
Denim Blue#4F7BA7 ✓
Hot Pink#E81B8A ✓
Warm Grey#9D8B7E ✓
Pure White#F5F5F5 ✓

The full 30-color neoprene range is in the library under Product Colors. Seasonal drops can add limited colors with brand approval.

03 · Typography

Typography

The wordmark is custom lettering. For everything else use Syne for headlines and Inter for body copy, both free on Google Fonts. Product codes and tech specs get JetBrains Mono.

Hands down,
the best koozie.
Headlines · Syne 700 to 800
Aa Bb Cc 0123
Body · Inter 400 to 500
Aa Bb Cc 0123. Your drink stays cold. Your phone stays secure. Your hands stay free.
Specs · JetBrains Mono 400
SKU MH-SNUG-NVY · 25mm N52
04 · Voice

How We Talk

Direct, human, confident, Philly-rooted. Lead with the benefit. Short sentences. No corporate hedging, no fake urgency, no forced slang.

Direct"Hold your drink AND your phone. One hand." Say the benefit first. Cut the adjectives.
HumanWrite like a person. No jargon, no "we're pleased to announce."
ConfidentThe product works. No hedging, no maybes.
Philly-rootedLocal references are welcome when they're natural. "This is Wooder" is good. Forced slang is not.
Approved Headlines

"Finally, a koozie that actually works." · "No hands left? We've got you." · "Choose your color. Set it and forget it."

05 · Asset Library

Downloads

The official file library. Filter by category, search by name, and download what you need. PNGs are for screen; EPS and print PDFs go to vendors.

No assets match that filter.